New winner of a competition called TOP In-store Execution of the Month is for the month of May realization of Maggi for Nestlé Hungária Kft.
In this period were registered many interesting execution and the selection was really hard. There were several vendors for the winner. Competitors have signed up from the following countries: Ukraine, Slovakia, Poland and Hungary. You can find all the realizations in the Executions section, their overview in the article Presentation of May In-store Executions.
The judges from portal pos-world.com evaluated them as usual in three criteria: creative production, overall design and the potential to attract attention at the point of sale.
The winner of the May execution has become the campaign for Maggi from Hungary, which used lot of POS media like Giant Gate, Slim Light Shelf Stopper, Pallet Decor, Pallet middle deocr, Shelf Stopper but the main attraction was the Wooden Kitchen Cupboard. This winning campaign took place in a Hungary chain Tesco in the period 11-25. 05. 2017. The executor was POS Services Hungary.
This realization has received from the jury of 88 % in total. In the category of creative production received this winning realization of 90 %. In the category of overall production design campaign gained 90 %. The biggest scoring received campaign in the potential of attracting attention at the point of sale – 85 %.
“Execution of Maggi really stood out above the rest. Not only traditional carriers but also the real Wooden Kitchen Cupboard were used. It was something unconventional,” says PhDr. Petr Frey, chief editor of the portal www.pos-world.com.
All contest execution can be found in the portal section Execution.
Do you also want to sign up for the competition? Do not hesitate to email us ruzickova@smprague.cz.
About portal pos-world.com:
The portal is a source of industry information in marketing at the point of sale. Brings together manufacturers instore advertising, agencies, and those interested in this field. It is a place for advertisers, media and professional associations, creative agencies, manufacturers and implementers of advertising at point of sale, as well as staff, students and entrepreneurs in the field of marketing and media.
Partners of this portal are association POPAI POS Media, Nielsen Admosphere, Dago, Jansen Display, OMG Research, HL Display and Shopper Marketing Prague.
Contact:
Mgr. Natálie Růžičková
Editor of Pos-world.com Portal
Email: ruzickova@smprague.cz
forrás: pos-world.com 2017.10.07
