Portuguese food and beverage company Sumol+Compal has launched its premium brand Compal in Tetra Pak’s sleek, fresh new Tetra Stelo™ Aseptic 1000 Edge with Bio-based WingCap™ 30.
The uniquely-designed package will allow Sumol+Compal to bring to market a range of popular juices distinguished by an easy-grip carton, one-step opening and with a smoothly-rounded, slim shape. The new Tetra Stelo™ Aseptic package also helps brands like Sumol+Compal differentiate themselves from competitors, better share information about the brand and its products, and attract new customers.
Diogo Dias, Head of Marketing of Sumol+Compal said: “With a large and smooth-bodied branding surface, the Tetra Stelo™ Aseptic package offers a contemporary look to rejuvenate our brand and add a novelty element to this everyday product, also enhancing on-shelf differentiation. Its lighter weight and FSC™ certification are totally aligned with our vision to contribute to a more environmentally friendly world.”
Now more than ever consumers are looking to buy from brands that share their values, companies today are competing to make product information and company values more accessible, and to connect with consumers wherever they are—whether that’s at home, at work, or on the go. Therefore, in addition to offering customers like Sumol+Compal a sleek, fresh design, Tetra Pak has designed the Tetra Stelo™ Aseptic carton in a way that offers brands a large, continuous surface perfect for branding, storytelling and the nutrition information that today’s consumers demand.
Alejandro Cabal, VP Packaging Solutions, Tetra Pak, said: “In our fast-moving world, communications and marketing are becoming ever more challenging. In order to be able to drive value to consumers, brands need all the tools in the marketing mix, and, as such, packaging becomes a key feature in any desired product. The Tetra Stelo™ Aseptic carton package is a part of a consumer solution that our customers can use to share their story, helping consumers pick products and have a better experience from using them.”
As part of Tetra Pak’s ambition to deliver packages that contribute to a low carbon circular economy, the Tetra Stelo™ Aseptic is recyclable, FSC™ certified and has the option for customers to use a plant-based cap made from polymers, which are derived from sugar cane. With an increasing number of consumers now recognising the FSC™ label and opting for plant-based products, the package meets the needs of the environmentally conscious consumer.
Duarte Pinto, CEO of Sumol+Compal said: “We are delighted to pack our products in the new Tetra Stelo™ Aseptic. It is an environmentally sound package, thanks to its light weight and cap made from sugar cane, a renewable resource. It offers excellent functionality for consumers to hold and pour from because of its ergonomic shape. Compal is the first brand to launch products in Tetra Stelo Aseptic worldwide, true to the spirit of innovation to make our products stand out and offer consumers the best experience every day.”
The new range of packages starts at 1000ml, with new sizes being added to the family soon. The Tetra Stelo™ Aseptic 1000 Edge with Bio-based WingCap™ 30 is already available in Portugal, and will be rolled out in Poland, Romania and Brazil markets.
forrás: tetrapak.com 2019.10.02